Choosing a social media platform for blogging?

One of my newfound favourite activities since I retired from full time work, is to listen to afternoon radio while cooking a meal or baking something. Recently, I listened to a technology piece on a public broadcasting station about the carbon impact of commonly used social media platforms. My ears perked up when this part of the segment was aired as I have been following blogs and tutorials on the importance of using social media platforms to encourage blog readership.

I am somewhat of a luddite when it comes to social media and to date, I seem to have avoided learning how to use any of these platforms. In today’s world, apparently it very common for people to use numerous different platforms for many different purposes. When you don’t, people tend to find this odd and sometimes, I have actually been shamed for not using certain types of social media. So I have been cautious about choosing the best platform to promote my blog and writing activities.

This radio program segment was instructive for me in the sense that I learned I need to do research to learn more about these platforms and not simply from the perspective about how to promote a blog. There seems to be a need to carefully examine the use of personal technology from a climate change perspective. Although the journalist spoke about the multitude of uses of technology and social media to further our knowledge and provide necessary education about climate change, I found it interesting to consider that we need to understand how data is stored and what forms of energy are required for that.

I must admit that when I think of cloud technology, I carry a visual representation of white fluffy clouds. Data storage, I learned, does in fact have a carbon footprint. The journalist I was listening to suggested that as consumers of social media technology we should carefully examine what the ramifications might be of various platforms in relationship to climate change. It seemed to me that given all of this, it might be important to only choose to use one. Having no experience with any of them, what is the most beneficial social media platform to promote a blog? I would appreciate any thoughts you might be willing to share about this as I continue my research about social media options.

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